Parfum de BoemBoem
September 7th
M4H: A Walk into the Future
During the World Port Days weekend, Parfum de BoemBoem explored the vibrant Merwe-Vierhavens area (M4H) in Rotterdam, a center for the region’s innovative makers. This dynamic part of Rotterdam-West is alive with development, making it the perfect setting for a walking tour filled with performances, spoken word, and visions of the future.
One of the tour’s main attractions was Katoenhuis, offering an exclusive look at its remarkable transformation and future plans. At this stop, visitors were also treated to a stunning Aerial Hoop performance by Belle Hannah Kok, who just like us sets the bar high with her unique developed style.
Concrete Culture
Concrete Culture uses the generative power of art, culture, and technology within (historic) real estate and area developments to make a social impact, drive economic growth, strengthen communities, and combat gentrification. Concrete Culture’s flagship initiatives include Koelhuis Eindhoven (former Campina Vrieshuis) and Katoenhuis Rotterdam. Both initiatives focus on Immersive Experiences (IX), offering communal workspaces, studios, and presentation spaces that actively support creative and technical talent. By bringing diverse artists, technologists, and makers under one roof, Concrete Culture initiatives create a space for research, experimentation, and presentation of immersive experiences and contribute to the growth of the immersive technology sector in the Netherlands.
